Virtual Vehicles

RTT USA (RTT; www.rtt.ag/rtt/index.html; Pasadena, CA), a provider of realtime 3D visualization software and services for product design and marketing, is teaming up with Nissan North America in order to digitize their entire line of cars sold in the U.S.—including all variants and configurations. RTT’s ”Virtual Garage” technology utilizes clients’ digital information. Wireframe models of the cars are uploaded into RTT’s PictureBook module, where client-approved users can download the configurations and edit as they see fit. Everything from the trim level to the accessory packages can be changed, allowing the clients to see what the car would look like in real life in tremendous detail. “RTT’s easy-to-use software allows clients to create a precise 3D digital vehicle that can be used across all mediums, ultimately eliminating waste and cost,” said Jeroen Snepvangers, CEO of RTT USA, Inc.