Exploring the: Automotive Zone
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- Developing the Tata Nano: Product Development Lessons from an Innovative Product
- The Nano–the world’s most affordable car–is a vehicle that revolutionized the rules of automotive design and manufacturing, and created a totally new market, where none existed before.
Columns Published: 1/6/2011
- Between Two Bridges
- I live between two bridges in San Francisco. One arguably fuels the area’s economic engine, while the other, despite far less of a pragmatic role for the region, inspires us and enlivens the city’s horizon with the grace of its sweeping parabolic c...
Columns Published: 9/2/2009
- PLM Goes to the Shop Floor
- Product lifecycle management (PLM) once focused almost exclusively on engineering design, but the approach now includes a broad range of activities including product planning, manufacturing production process definition, service and maintenance proc...
Columns Published: 9/2/2009
- The Spanish Prisoner
- Here’s a riddle for you: Nothing in the universe happens without it. You are probably hardly conscious of it when it is occurring.
Columns Published: 9/2/2009
- Visual Issues Management: Improving Product Development
- It’s likely there isn’t a product on the market today that hasn’t gone through dozens—or even hundreds—of design iterations on its journey from concept to manufactured good. Back when the entire teams were centrally located, staying abreast of that...
Columns Published: 9/2/2009
- Mercedes Enters the Gorden Wagener Design Era
- His predecessors-Karl Wilfert, Friedrich Geiger, Bruno Sacco, and Peter Pfeiffer-cast wide shadows, but now is Wagener's time to shine.
Columns Published: 3/8/2009
- A Designer for All Seasons
- Though he had trouble coping with the cold the first time around, Larry Erickson has made Detroit his home and teaching future designers his vocation.
Columns Published: 12/1/2008
- Aston Martin Ups the Ante
- “It’s all very well having an exclusive brand, but we need to be more visible and we need to be profitable, which means making an average of 5,000 cars per year,” says Aston Martin CEO, Dr.
Columns Published: 6/1/2004
- The Smart Way of Building Cars
- The Smart brand means little to most people in North America unless they have a particular interest in vehicles that are rolling around in Europe but which are unavailable in the North American market.
Columns Published: 4/1/2004
- Three Ways to Succeed
- That there is global overcapacity in the auto industry is a given.
Columns Published: 3/1/2003
