Exploring the: Engineer Zone
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- Acura: Getting Back to Engineering
- Although it was the first Japanese luxury brand in the U.S. market, Acura has not gained the sort of traction that a first-mover might achieve. So with the ILX and new RDX it is working to improve its momentum.
Article Published: 4/25/2012
- The Fisker Karma: A Real Car with Real Design & Engineering
- When a designer creates a company, chances are that the product is going to be exquisite, not mass-market. Which is exactly what Henrik Fisker has done.
Article Published: 3/22/2012
- Looking @ the 2012 Honda CR-V
- Introducing the fourth generation of the compact crossover that has perennially been a favorite the world over.
Article Published: 1/26/2012
- Lexus GS: Four Things
- The 2013 Lexus GS is the fourth generation
of the vehicle. And this time it is designed
and engineered to represent what Lexus group vp Mark Templin calls “The new Lexus.”
Article Published: 1/26/2012
- Engineering the 2012 Hyundai Veloster
- Sure, it looks like nothing else on the road. Yes, there is a cleverly hidden third door. There’s plenty of tech on the inside. It drives like something a couple segments above. And the MSRP is incredible. Go figure.
Article Published: 11/14/2011
- How the Chevrolet Sonic Proves Times Have Changed @ GM
- As vehicle manufacturers begin to focus on global products, small
cars take on a new emphasis. And the 2012 Chevrolet Sonic is a new global car, one that is representative of GM’s new competitiveness.
Article Published: 11/10/2011
- Scion iQ Sized Up
- According to its chief engineer, Hiroki Nakajima,the Scion iQ’s name and essence are “a combination of ‘intelligent quality,’ the result of combining the best technology in a small, clever package.” Yes, and more—or is that less?
Article Published: 9/15/2011
- A Family Prius for the Prius Family
- The Prius v uses many of the familiar building blocks to produce a cargo and people hauler aimed at active families that might otherwise opt for traditional small SUVs and crossovers.
Article Published: 7/14/2011
- Saab's Crossover: 9-4X
- While the company’s financials seem to be tidal in nature (money in, money out, money in. . .), there is no question that there is solid design and engineering chops behind this new crossover for the historically Swedish marque. Incidentally: It was...
Article Published: 7/14/2011
- Developing an Innovative Video Game Controller
- A California engineer has developed a treadmill controller that allows users to virtually walk and run through video games.
Article Published: 6/23/2011
